December 22, 2021

Top 10 Digital Marketing Strategies To Look Out For In 2022


The only thing that is constant is change. No, you didn’t read that wrong. Read it again.

When it comes to digital marketing, there is no one-shot formula that you come up with and keep using because marketing is ever-changing.

Your business will go through phases according to the audience’s wants, trends, needs, and your marketing will have to adapt to those phases.

That’s why it’s a really good time to take stock of what digital marketing strategies you need to keep an eye out for as we head into 2022.

There’s nothing wrong with getting a head start on your marketing plans by learning about what important up-and-coming trends are headed our way in the new year.

And getting your head around those up-and-coming strategies is not just about finding out what they are but it’s also about understanding them, applying them, and staying ahead of the trends coming and going. 

Every year, certain trends are identified and while it is not definitive, a theme does seem to appear. What we are heading towards for 2022 is centered around data, machines, and human ingenuity. 

So what do these trends mean for you and your online marketing? 

Let’s find out what 10 of the top digital marketing strategies you should be looking out for in 2022 and what they can mean for your business. 

  1. Content needs to be interactive

Gone are the days where you post content that you think your audience will like and hope for the best. Social media is there to help consumers and brands connect which is why the more interactive the content is, the better you are able to get to know the needs of your audience so that you are able to monetize your services through your content and the more credible you will appear as a brand that provides value.

Interactive content has been a growing trend for a while now, so what makes 2022 any different? Think immersive. Give your customers ways that they can become part of the experience instead of just viewing the content and scrolling ahead. 

Different ideas to think about including when it comes to interactive content can include augmented reality, polls, quizzes, questionnaires, 360-degree virtual reality-inspired posts. 

Give your customers a reason to stop scrolling by making them feel like they want to participate in your content.

  1. Conversation-based marketing strategy

If customers are finding your content interesting enough that they take the step to contact you through your social media, it’s pretty safe to say they are interested and you need to make sure they stay interested. 

At the end of the day, you should be focusing a lot on building those relationships with clients because personal relationships are the foundation on long-term clients are built. 

More businesses have moved towards the approach of conversation when it comes to the communication they have with their audience and potential clients and the personal touch goes a long way.

Think about it, when someone messages a brand on social media because something has caught their eye, they don’t want to wait a day (or more) for someone to get back in touch with them.

If you are providing this convenience of communication, your brand needs to honor it.

Information is available literally at the click of a button so when people are interested in your content and products, being able to engage with them in a conversation can not only do wonders for closing a sale but also building a long-term relationship with that person.

When people feel valued by brands, they are likely to continue supporting them and encourage others to do the same.

When you think of conversational marketing styles, think along these lines: chatbots, personalized email exchanges and video messages that are created specifically for the audience. 

  1. Virtual events and get togethers

Before COVID became something we had to learn to live with, virtual gatherings may not have been high up on a digital marketing strategy.

But now, because of the impact that COVID has had on the world as a whole, in-person gatherings are not advisable. So while people were devastated that they were not able to plan and host parties, events, gatherings of any kind, virtual events came to the rescue. 

However, there is now a fork in the road when it comes to this kind of thing. This is because while virtual events came in when normal events could not take place, as normal life is starting to happen again and will likely do so in the future.

Maybe you are asking, if this is the case, why is this listed as a trend? Well, because now essentially there are two audiences to look after when it comes to events in real life vs online gatherings. 

Think about it though. Brands now have the chance to look after both kinds of clients, those who want to attend in person events and those who maybe still cannot or don’t want to and would prefer the online version. 

When it comes to this trend, you are going to want to think along the lines of live streams, augmented reality, or virtual reality.

  1. Social Media Story

Gone are the days where social media stories are reserved for capturing silly everyday happenings or discovering the next biggest influencer and their secrets.

But before we package this as a ‘trend’, it’s safe to say that social media stories are not going anywhere anytime soon. They are very much on point and continue to be. 

What makes how we use them different is what applies to 2022 digital marketing strategy. 

Because stories are only available to view for 24 hours, the content that is shared on them can be less ‘prepared’ and can be more genuine for viewers. 

There are many ways that brands can make use of social media stories to leverage user engagement like live video or segmenting your audience with specific geofilters and location tags.

Stories are also powerful tools to encourage people to respond to call to actions when it comes to limited offers or specials you may have running. 

And then there is another way of collecting information from your users through informal polls or getting clients themselves to ask the questions they want you to answer.

Either way, the story feature on the different platforms is here to last and it gives your brand the chance to use video in a clever way to grab the attention of  your audience and then engage with them.

Remember you are competing with A LOT of content out there now, so finding the best way to stand out to your audience is key when it comes to your digital marketing strategy at all times. 

  1. Prepare for clamp down on data use

This is and continues to be a contentious issue when it comes to brands being online and interacting with their audiences. 

Data has proven itself to be the most valuable currency that exists on the internet because then it essentially becomes like a roadmap to what your clients want and where to find your clients among other things. 

Let’s take a look at one example of such with the recent iOS 14 update which put users in charge of what data they choose to share with advertisers. 

As it turns out, most people tend to reject tracking for mobile apps which leaves most online advertisers in a spin when it comes to finding their audience and clients through online adverts. 

So why does it make things difficult?

For starters, the legislation around the world is becoming increasingly stricter for data tracking, ads are limited and users have a better say in how their online surfing and spending habits are tracked. 

So what does this mean? It means that more and more, things are pointing towards first party data and adjusting your advertising to work well without hyper-targeting. 

For example, you can commit to learning about what your clients want (you just need to research more), audit and adjust your data collection and then manage it  yourself, and mastering the art of contextual advertising. 

Think about lead generation forms through your website, google and facebook adverts with custom forms, chatbots your brand can use to collect data and growing your own marketing email /newsletter lists by getting people to sign up.

By looking into collecting your own data, you will essentially also be qualifying your leads bease on the decisions or calls to actions they follow. So instead of retargeting people based on their habits and potentially annoying them, the actions they take once interacting with your brand will show you where you need to adjust your ads and what you need to be offering your clients.

  1. Do not underestimate your website
Web Design layout sketch drawing

Maybe you’re thinking, yeah but how? Aren’t websites what we used to do?

No, because now more than ever, websites are the starting point for any brand to have a voice online. And the key to using this as a 2022 digital marketing strategy guideline is making sure the website is doing what it needs to be doing. 

All roads lead to having a website, so in 2022, you should be thinking how to make yours as user-friendly and adaptable to the current landscape as possible. Gone are the days where people just checked out websites for the fun of it or for more information.

If your website is not getting your clients to do something or providing them with a service to do something, then you might as well not be online. 

Make sure that you do not have a slow site and that you optimize your site for an optimum user experience. Make sure the site is mobile friendly and is able to grab attention as the user lands on it.

Otherwise, you very simply will face someone not finding what they are looking for on your site and getting it somewhere else. 

Take care of things like broken links, missing pages, outdated information and anything that could potentially become a stumbling block for your users. People will not stick around on your site no matter how great your product is, if there is something not working or taking too long to work.

With the amount of time people spend on their mobile, your website in 2022 should be fully ready to take care of your client’s needs before the competition does it instead. 

  1. Short and sweet

Like we mentioned before, people do not have the time to spend searching for stuff online. The information needs to be delivered as fast as possible as effectively so that people’s attention is grabbed by your product or brand.

Therefore a key phrase for 2022 is short and sweet when it comes to pretty much anything online. 

Your posts must get to the point they are communicating as quickly and effectively as possible because short and sweet does not mean cutting corners. This defeats the purpose.

Anything you are communicating with your clients needs to be done in a timeous manner so that the need for satisfying their information needs is taken care of and you hold their attention.

Keep it as a premise to get to the point in the most on-brand way you can and make sure that people can answer all the questions about what you are showing them in 2-5 seconds.

The window is very short but the competition is fierce and 2022 will only get fiercer. 

  1. Communicate the right message

Going into 2022 means knowing that people have been living through a COVID pandemic for 2 years now and any content they are going to see that triggers them is going to be detrimental to that brand.

Focus on the needs of your audience and create content around these needs so that your posts and content is less sale-sy and more genuinely taken that you want to help and you are here to do so.

Nobody wants a constant scrolling through all the things you need them to buy and people have shown consistently that if they are not happy with the content they are seeing, most of the time they can simply just bite the bullet and switch off their social media. 

The fact is that there is more paid content than ever gracing people’s feeds so learning how to satisfy your audience in the best way, is one of the best strategies to take into 2022.

  1. Personalized approach

Never has there been so much information widely available for internet users which makes it all the more important right now to be able to personalise the messages and communication you have with your clients. 

If you feel like people actually pay attention to your needs and aren;t just trying to sell the earth to you, don’t you think it can make a bigger difference on the relationship you have with your audience?

Stop looking at advertising like splashing paint on a wall and hoping some of it will stick but instead work on personalised campaigns to talk to your key audience and build a long-term relationship with them.

The more you look like you care, the better your clients are going to respond to you.

  1. Quality vs Quantity

If we have seen anything over the last two years is that people are searching for that connection when it comes to who they interact with and what brands they support. 

If someone does not feel like the brand knows them well or is not trying to genuinely establish a good relationship with them, they will not be happy to support the brand let alone over a longer period of time.

What you want to be including in your 2022 digital marketing ‘roadmap’ is quality interactions, engagements and services you offer. 

Why half heartedly speak to 1000 people when you can have a genuine connection with 100 and build long term professional relationships? 

If you are emailing your subscriber lists and getting no feedback or unsubscribes, this is an indication that you need to provide better engagement with them. 

There was a time when what you were putting out in terms of your online marketing was appealing to them and the key is to making sure that whatever you are putting out is appealing to your audience. 

Do not appear tone deaf or opt for digital marketing strategy that ‘looks good’ but does not perform or satisfy your client base. 

Remember most of all that your brand is nothing without your clients and that being able to achieve the right synergy between your team and the clients is instrumental in going forward no matter what year we are in.

2022 could be the year that things start to look better and ‘normal’ again and being the brand who shows they are mindful about where their clients are could be a defining factor on how you retain your clients and find new ones. 

Very simply, people are tired of having just any information thrown at them, because they want the information that appeals to them only. Learn how to answer the questions and attend to the needs of  your clients and your 2022 could look drastically different than people who are not paying attention to factors like this.