August 9, 2022

Email Marketing in 2022: New Trends, Why its still crucial, Performance stats

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Why Email Marketing is still around in 2022 and isn’t going anywhere any time soon

If you thought that email marketing was a thing of the past, think again. The truth is that now more than ever, this marketing tool is needed and is not going anywhere in the future either. Email marketing is a valuable tool in your business and you cannot afford to ignore it.

Maybe you’re thinking “OK, but aren’t there easier ways to reach clients?” – yes there probably are but what you may not realise is the impact of email marketing done right and why you should be paying attention to doing just that.

What is email marketing?

This is commonly referred to as the use of email to either promote your product/service or develop relations with your clients while reaching out to new ones. 

This marketing tool allows you to keep your clients in the know and helps you speak to your clients according to their needs and wants. Simply put, email marketing is one of the most cost-effective ways to convert leads and when done properly, can boost your business in a multitude of ways.

And in case you are shaking your head saying, no way, not possible – imagine this. 

In 2021, the number of email users registered worldwide was approximately 4 billion people and this is expected to increase to around 4.6 billion users worldwide by 2025. (That is more than half the world’s population if you are wondering)

What this tells us is that not only is email not dead but it is an opportunity brands have to connect with their clients that they should not be missing out on because of the potential it has to be able to reach people 24/7.

In light of the above snippet of just why you need to be making use of email marketing more than ever, take a look at some of the bigger trends when it comes to this tool.

What you need to be looking out for in 2022 when using email marketing and why it matters still

Remember that now more than ever, clients want to feel like brands are talking to them personally and that they are not just another number or client to convert. There is also a lot of noise out there so being able to stand out is a vital part of business success especially in the digital world. This is why email marketing is so great because it allows for personalisation.

You can create customised content for your clients according to things like buying patterns, journeys, and behaviour. Plus you can measure it all and optimise it according to the data you are able to track with your campaigns. 

Don’t forget to make use of email automation tools to be able to view where your clients are in your sales funnels stages so that the content you offer them is according to what they are interested in.

The thing about email marketing is that it also has the potential to produce better outcomes than most other marketing channels because for example, for every dollar spent, email marketing is able to produce more than $40 in return on investment. Just be sure to keep an eye on your email metrics to make sure you are doing what works and cutting what isn’t.

More than ever, being able to save money while running your business and bring in new clients is a bonus. So when compared to other marketing approaches, email marketing can help cut costs

When it comes to distributing content to your clients or clients-to-be, email marketing statistics show that as many as 87% of marketers use email marketing to disseminate their content making it the second most popular content distribution channel!

Think about it. It’s cost-effective and straightforward and can be accessed either on desktop or mobile alike. 

In 2022, brands have the chance to connect with their clients and establish loyalty and connection which is exactly why using email marketing can be such a helpful tool to achieve this. 

Basically, you can use email marketing to help make your clients understand who you are and what your brand stands for as well as how that can help them. 

Figures reveal that 49% of consumers say they like to receive promotional emails from their favourite brands on a weekly basis.

It’s all about forming steady long-term connections with your circle of clients and establishing that line of communication along the way.

Email marketing is also an incredible way for your brand to be able to seamlessly merge with other marketing approaches. For example, you can integrate your email marketing campaigns with other channels like Facebook, Twitter, Instagram, and LinkedIn.

Easily direct people to your social platforms by adding your social media icons at the bottom of your emails and get people curious about your presence online. 

You could also include post snippets of something like your Instagram account to prompt people to learn about you on that platform. 

Keep in mind that when creating your emails for your clients, the more you can personalise it, the better it will be. The figures show that emails with personalised subject lines and content are able to generate 50% higher open rates!

The bottom line is that email marketing is not only great on its own but that used together with your other platforms, it can be an even stronger tool for you to use to grow your business.

And don’t forget that just because you are sending emails does not mean your content has to be boring or non-interactive. 

It’s the exact opposite because the more interactive you can make your emails, the more response you will get and the higher your engagement will be with your clients across your other social platforms too.

For example, adding a video to your email can be a killer move. Why? Statistics show that adding videos to your emails can increase click rates by 300%! Gone are the days when your emails are limited to newsletter-type formats and have long-winded paragraph-style content.

To close…

To wrap up, it’s pretty clear to see that email marketing is one of the best ways to communicate with clients and clients-to-be as well as help you learn valuable information and insights about your clients. 

Being able to harness the email marketing approach and make it work for your business no matter how big or small it is or what it does is one of the best ways to connect with your clients and promote your services and/or products. 

And in the uncertainty that is the world right now, isn’t it great to know that you have a tool you can regularly use, that does not cost the earth, to be able to grow your business and find new clients?


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